Hub 24 Login Guide for Australia: Web, App & MFA Steps

HUB24, the Australian wealth management platform used by investors and financial advisers, shifted its primary login to auth.hub24.com.au in June 2025, with automatic redirects from the legacy portal. Multi-factor authentication is now mandatory across all accounts. This guide covers login steps for desktop and mobile, password and MFA recovery, and key differences between AdviserHUB and InvestorHUB access.

Official Login URL: auth.hub24.com.au ·
iOS App: apps.apple.com/au/app/hub24/id397323095 ·
Android App: play.google.com/store/apps/details?id=au.com.hub24.www.ihub24 ·
Platform: Australian wealth management

HUB24 provides five key details about the platform, each with specific values sourced directly from official documentation.

What is HUB24

HUB24 is an Australian wealth management platform that operates two distinct portals: AdviserHUB for financial advisers managing client accounts, and InvestorHUB for individual investors accessing their own portfolios. The platform supports superannuation, pension, and IDPS (Investor Directed Portfolio Service) products, enabling advisers to open accounts, submit applications, and execute transactions on behalf of clients through a unified interface.

Overview of services

The platform positions itself around enabling accessible financial advice. According to HUB24’s official website, the goal is to make financial advice available to more Australians. Advisers use AdviserHUB to set up new client accounts, navigate application workflows, and manage documentation, while clients access their accounts through InvestorHUB or the mobile app.

• AdviserHUB: Account applications, client management, transaction execution
• InvestorHUB: Personal account access, portfolio viewing, transaction initiation
• Mobile app: On-the-go access via iOS and Android devices

Superannuation features

Super account opening through AdviserHUB requires a certified photo ID or completed ID form, depending on the account type. According to HUB24’s getting started guide, IDPS accounts require only the ID form, while Super accounts require certified photo identification. Completed application forms can be saved and printed for client signature before submission via email alongside any applicable rollover or in-specie transfer forms.

For advisers, the ID verification step is non-negotiable—HUB24 will not activate an account until documentation is checked and approved.

HUB24 login Australia

Logging into HUB24 starts at auth.hub24.com.au, which is the current primary login URL. The legacy portal at my.hub24.com.au automatically redirects to the new address, so users who bookmarked the old link still reach the correct page. The HUB24 MFA Setup Guide confirms both the new URL and the automatic redirect behavior.

Access steps

Logging in via desktop or laptop follows a straightforward path:

1. Navigate to auth.hub24.com.au
2. Enter your Login ID (received in your welcome email)
3. Enter your password
4. Complete multi-factor authentication if prompted (SMS code or authenticator app)
5. Access your dashboard

The AdviserHUB and InvestorHUB portals both use the same login URL but serve different audiences. Advisers manage multiple client accounts, while individual investors access their personal portfolios.

Requirements

For new users, account activation is required before first login. HUB24’s AdviserHUB getting started guide explains that new users receive a Login ID and activation URL via welcome email. Clicking the activation link, following verification prompts, and setting an initial password completes the process. InvestorHUB activation follows the same steps: click the activation URL, verify your identity, enter a code, and set a password.

Advisers with clients who travel internationally should proactively set up authenticator app authentication before MFA becomes mandatory—SMS MFA does not work with non-Australian numbers.

HUB24 Super login password

Password management for HUB24 Super accounts follows standard security protocols, but specific self-service reset steps are not published in the public-facing documentation. If you’ve forgotten your password or need to change it, contacting HUB24 Client Services is the recommended path.

Password recovery

HUB24’s MFA documentation directs users experiencing access issues to reach the Admin team immediately. For general password assistance, Client Services can be contacted at 1300 854 994 or admin@hub24.com.au.

When setting a new password during account activation, HUB24 requires a strong password meeting platform security standards. The password setup happens after verifying your identity through the activation URL sent to your registered email.

Security tips

HUB24 recommends using a trusted device for MFA setup and subsequent logins. Authenticator apps like Google Authenticator or Microsoft Authenticator generate a unique code every 30 seconds, which adds a layer of security beyond the password alone. Using a trusted device means your authentication app receives codes on a device you control and secure.

For advisers managing multiple client accounts, relying on SMS MFA creates a single point of failure once the platform mandates authentication across all logins.

HUB24 app

The HUB24 mobile app provides on-the-go access for investors, available on both major platforms. InvestorHUB mobile app is available on both Apple App Store and Google Play, according to HUB24’s official getting started materials. The app uses the same credentials as the web portal and supports the same login and authentication flow.

Download links

Finding and installing the app takes just a moment from either app store:

• iOS: apps.apple.com/au/app/hub24/id397323095
• Android: play.google.com/store/apps/details?id=au.com.hub24.www.ihub24

Login via app

HUB24 mobile app login requires entering your Login ID and password, followed by MFA verification if enabled on your account. The HUB24 MFA Setup Guide notes that both Authenticator App and SMS options are available for mobile users, with codes refreshing every 30 seconds for app-based authentication.

For advisers recommending the app to clients, the key benefit is real-time portfolio access without requiring a desktop browser.

HUB24 login Adviser

Financial advisers access HUB24 through AdviserHUB, a dedicated portal for managing client accounts, applications, and transactions. The login URL is the same (auth.hub24.com.au), but the dashboard and features differ from the investor-facing view.

Adviser portal access

AdviserHUB credentials come from your firm’s HUB24 administrator. New adviser accounts are activated via the welcome email process: click the activation URL, complete verification, and set your initial password. Once activated, you can log in to access your client management tools.

For advisers integrating HUB24 data into third-party platforms, HUB24 EPI (Electronic Platform Interface) credentials handle data feed integration. The HUB24 Adviser Code is alphanumeric and typically 8-10 characters long, used to identify your practice in integrations.

Differences from client login

AdviserHUB provides administrative capabilities not available in InvestorHUB:

• Create and manage client accounts (IDPS, Super, Pension)
• Submit applications and documentation
• Initiate transactions on behalf of clients
• Generate reports across client portfolios
• Configure integrations with third-party platforms

Individual clients through InvestorHUB can view their own accounts, check balances, and initiate certain transactions, but cannot access other client accounts or administrative functions. The two portals share the same authentication system but serve fundamentally different roles.

HUB24 activates accounts after checking submitted documentation, enabling transactions via AdviserHUB.

— HUB24 AdviserHUB Getting Started Guide

Welcome to HUB24, your mobile app connecting you to your account on the go.

— HUB24 InvestorHUB Getting Started Guide

Advisers should ensure all client accounts are fully activated before the MFA mandate takes effect, as locked-out clients will need admin assistance to regain access.

How to set up multi-factor authentication

Multi-factor authentication is being progressively required on all HUB24 accounts, with the rollout beginning in June 2025. The HUB24 MFA Setup Guide outlines two options: Authenticator App or SMS verification.

The table below summarizes the two MFA methods available and their key characteristics.

For Authenticator App setup, users can scan the QR code displayed in Security Settings. If scanning isn’t possible (camera issues, desktop-only access), users can manually enter the MFA key into an authenticator app. Compatible apps include Google Authenticator and Microsoft Authenticator. Both generate a time-based one-time password (TOTP) that refreshes every 30 seconds.

For SMS-based MFA, the mobile number must be Australian-based. International numbers are not supported for SMS verification. If your account is not automatically prompting for MFA setup, you can enable it manually through Security Settings.

The implication for advisers is clear: without advance action, international clients face account lockout when the MFA mandate takes full effect.

Common login issues and solutions

Several login scenarios cause frequent support contacts. Here’s how to handle the most common ones:

Forgotten password

If you’ve forgotten your HUB24 password, contact Client Services at 1300 854 994 or admin@hub24.com.au. Self-service password reset through the login page is not available in the current system, so direct support contact is required.

Lost MFA device

Losing access to your MFA method requires immediate action. Users should contact the Admin team immediately if they lose access to their MFA method or device. This cannot be resolved through the self-service login flow.

Automatic redirect not working

If you’re still reaching the old login page at my.hub24.com.au without redirecting, try clearing your browser cache or using a direct link to auth.hub24.com.au. Some older bookmarks may not trigger the redirect.

The pattern across these issues is that HUB24 restricts self-service recovery when MFA is active—users must contact support directly to regain access.

Related reading: HUB24 AdviserHUB Getting Started

Hub24 advisers handling superannuation often cross-reference funds like Aware Super, where the member login process mirrors similar MFA and troubleshooting steps.

Frequently asked questions

For Australian investors and advisers, HUB24 access is straightforward once your account is activated and MFA is configured. Bookmark the current login URL, keep your authenticator app set up on a trusted device, and you’ll have uninterrupted access to your wealth management dashboard.